It started as education. Our members made it a movement.
Founded in 2016 by Dr. Marty Becker, Fear Free began with a simple belief: pets’ emotional wellbeing matters just as much as their physical health. When both were considered, everything changed. Patients became calmer, outcomes improved, and the people providing care found the work safer and more rewarding.
What started in the exam room quickly expanded beyond it. Veterinary professionals, trainers, groomers, pet sitters, boarding and daycare professionals, and shelters carried the Fear Free approach into every corner of pet care — sharing knowledge, improving standards, and helping strengthen the human-animal bond along the way.
Today, Fear Free represents a decade of meaningful progress driven by compassionate professionals committed to reducing fear, anxiety, and stress (FAS) for pets and the people who care for them.
Ten years of moments, shared by the professionals, pets, and families who bring this mission to life. Tag your photo to be part of the wall.
None of this happened without you. Ten years of progress were built by professionals who put the emotional wellbeing of animals at the center of their practice. That commitment is what drives everything ahead.
Use code CHEERSTO10 to receive 10% off your membership and be automatically entered for a chance to win an exclusive Fear Free 10th Anniversary Owala® mug.
Offer valid through 7/1/26.
Questions about the Fear Free Black Friday Sale? Visit our FAQs and Terms & Conditions or email [email protected] to learn more.
4235 Hillsboro Pike, Suite 300
Nashville, TN 37215
+1 (303) 952-0585